Marketing Mix

Usually referring to E. Jerome McCarthy's 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it's a consumer-centric marketing mix, it has been extended to include three more Ps: people, process and physical evidence, and three Cs: cost, consumer and competitor. Depending on the industry and the target of the marketing plan, marketing managers will take various approaches to each of the four Ps.

The term "marketing-mix," was first coined by Neil Borden, the president of the American Marketing Association in 1953. It is still used today to make important decisions that lead to the execution of a marketing plan. The various approaches that are used have evolved over time, especially with the increased use of technology.


Investment dictionary. . 2012.

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  • marketing mix — / mɑ:kɪtɪŋ mɪks/ noun the combination of all the elements that make up marketing such as price, distribution and advertising ● Personal selling is a vital part of the company’s marketing mix. Compare the four P’s …   Marketing dictionary in english

  • Marketing-mix — Mix marketing Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise… …   Wikipédia en Français

  • Marketing Mix — Mix marketing Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise… …   Wikipédia en Français

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing mix — noun The combination of variables (product, price, promotion and place) that determines the demand for a product • • • Main Entry: ↑market * * * ˈmarketing mix 7 [marketing mix] noun (business …   Useful english dictionary

  • marketing mix — ➔ mix …   Financial and business terms

  • Marketing mix — Im Marketing Mix werden Marketing Strategien in konkrete Aktionen umgesetzt: absatzpolitische Fragen „wie und wo machen wir Werbung“, „welche Vertriebskanäle nutzen wir“ werden hier für einen bestimmten Zeitraum (in der Regel ein Jahr)… …   Deutsch Wikipedia

  • Marketing-Mix — Die vier Instrumente des Marketing Mixes: Produktpolitik, Preispolitik, Distributionspolitik und Kommunikationspolitik. Mit dem Marketing Mix werden Marketingstrategien oder Marketingpläne in konkrete Aktionen umgesetzt (implementiert). Die vier… …   Deutsch Wikipedia

  • Marketing mix — Los responsables de marketing utilizan cuatro variables cuando definen una estrategia de marketing o diseñan un plan de marketing. Son precio, publicidad, producto y distribución (posicionamiento). Genéricamente, se les denomina las cuatro P . El …   Enciclopedia Universal

  • marketing mix — The factors controlled by a company that can influence consumers buying of its products. The four components of a marketing mix (often called the four Ps) are: • the product quality, branding, packaging, and other features; • pricing recommended… …   Big dictionary of business and management

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